Beauty
Gives Back

what is the
beauty of giving

The Beauty of Giving program was created in 2013 by Modern Beauty Supplies in honor of Byron Thompson, a beloved team member who passed away from ALS. Every two months, Modern Beauty Supplies carefully selects a charity and one of our biggest beauty brands to feature a top-selling product. For the two month period, all proceeds from the featured product are donated by Modern Beauty Supplies to the selected charity.

Our goal is simple and encompasses our tagline: beauty gives back. We want to spread the love and kindness of the beauty industry to our communities and those in need. Since 2013, Modern Beauty Supplies has raised over $490,000 and with your help, we can continue to inspire change, one bottle at a time.

  1. FIND – Look for this month’s featured product.
  2. BUY – Buy the featured product in-store or online.
  3. GIVE – 100% of profits go to the featured charity!

Jan-Feb 2025 Canadian Mental Health Association
Featured Product

Verb
Verb Curl Foaming Gel 6.7oz

Verb Curl Foaming Gel provides the frizz control and deep definition of a gel, with the lightweight feel and crunch-free finish of a mousse. developed for every curl type.

Benefits:

  • Reduces frizz by 84% after just one use
  • Increase cirl retention by 29%
  • Helps add rich moisture to hair
  • Helps protect against dryness and breakage
  • No parabens. No gluten. No harmful sulfates. Vegan

How To Use:

  • Shake well.
  • Distribute evenly through wet hair.
  • Scrunch ends.
  • Air dry or diffuse.
  • For best results, use after Verb® Curl Cream.
Promo
ends in
2025/02/28




Buy

Jan-Feb 2025 Canadian Mental Health Association
Featured Charity

The Canadian Mental Health Association (CMHA), founded in 1918, is one of the oldest voluntary organizations in Canada. Each year, we provide services and supports to more than 1.3 million Canadians through the combined efforts of more than 11,000 volunteers and staff across Canada in over 330 communities.

As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health and community integration, build resilience, and support recovery from mental illness.

Past
Campaigns

Breakfast Club of Canada
Campaign
ALS Canada
Campaign
Make-A-Wish Canada
Campaign
Lymphoma
Campaign
Pancreatic Cancer Canada
Campaign
Jan-Feb 2024 Canadian Mental Health Association
Campaign
Breakfast Club of Canada
Campaign
Pancreatic Cancer Canada
Campaign
Make-A-Wish Canada
Campaign
Lymphoma
Campaign
ALS Canada
Campaign
Jan-Feb 2023 Canadian Mental Health Association
Campaign
Breakfast Club of Canada
Campaign
Pancreatic Cancer Canada
Campaign
Make-A-Wish Canada
Campaign
Lymphoma
Campaign
ALS Canada
Campaign
Jan-Feb 2022 Canadian Mental Health Association
Campaign
Breakfast Club of Canada
Campaign
Pancreatic Cancer Canada
Campaign
Make-A-Wish Canada
Campaign
Lymphoma
Campaign
ALS Canada
Campaign
Canadian Mental Health Association
Campaign
Breakfast Club of Canada
Campaign
Pancreatic Cancer Canada
Campaign
Make-A-Wish Canada
Campaign
Lymphoma
Campaign
ALS Canada
Campaign
Canadian Mental Health Association
Campaign